One of Maryland's leading largest gas and electric utility. Job Description Experience managing initiatives and programs across traditional and digital marketing channels Past experience with email marketing, lead nurturing, marketing automation, and web analytics Develop email campaigns, manage the email database, and help increase customer experience Proficient using Eloqua or similar marketing automation technology Highly analytical and able to derive meaning from data through A/B testing and email optimization Excellent communicator and creative thinker, with the ability to use data to inform all decisions Manage email reports and establish email strategies Manage and build email lists and campaigns, including design templates Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc. Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment Qualifications Experience in energy efficiency (residential & commercial) programs group Concentrated on email marketing presence (with the new tool they bought) Responsible for website updates (content updates only) Primarily email marketing with Oracle Eloqua platform Working with one of many agencies to create emails and develop campaigns using data analytics, working with website updates as needed Will work with multiple departments across BGE Currently using SharePoint as content management system Looking for someone with 5 years experience or equivalent Ability to work in a fast‑paced environment across multiple groups Excellent communication and organizational skillsProactive, take initiative Oracle Eloqua experience (or experience with an email automation tool) preferred Web content editing experience preferred Experience on the creative marketing side preferred HTML experience would be nice Additional Information All your information will be kept confidential according to EEO guidelines. IF THIS IS THE JOB OPPORTUNITY FOR YOU, GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences. If in case you know someone who might be interested, feel free to pass it along. I look forward to hearing from you! #J-18808-Ljbffr
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